Look Out for Your Own Interests! Selfish Self-Help Books Are Booming – Can They Improve Your Life?

Do you really want that one?” asks the bookseller in the flagship shop location in Piccadilly, the capital. I chose a well-known personal development book, Thinking, Fast and Slow, from Daniel Kahneman, surrounded by a selection of much more fashionable books like The Theory of Letting Them, The Fawning Response, Not Giving a F*ck, Courage to Be Disliked. Isn't that the one everyone's reading?” I inquire. She passes me the fabric-covered Don't Believe Your Thoughts. “This is the book everyone's reading.”

The Rise of Personal Development Volumes

Self-help book sales within the United Kingdom increased each year from 2015 and 2023, according to sales figures. And that’s just the explicit books, without including indirect guidance (autobiography, nature writing, bibliotherapy – verse and what is deemed able to improve your mood). However, the titles moving the highest numbers in recent years are a very specific category of improvement: the notion that you improve your life by only looking out for yourself. A few focus on stopping trying to please other people; some suggest halt reflecting regarding them altogether. What could I learn from reading them?

Delving Into the Latest Self-Centered Development

Fawning: The Cost of People-Pleasing and the Path to Recovery, by the US psychologist Clayton, stands as the most recent volume in the selfish self-help niche. You may be familiar with fight, flight, or freeze – the body’s primal responses to danger. Escaping is effective such as when you encounter a predator. It's less useful in a work meeting. People-pleasing behavior is a new addition to the trauma response lexicon and, Clayton writes, is distinct from the familiar phrases approval-seeking and “co-dependency” (although she states they represent “components of the fawning response”). Commonly, approval-seeking conduct is culturally supported through patriarchal norms and “white body supremacy” (a belief that values whiteness as the benchmark for evaluating all people). Thus, fawning is not your fault, however, it's your challenge, because it entails suppressing your ideas, ignoring your requirements, to pacify others in the moment.

Putting Yourself First

The author's work is good: expert, open, disarming, reflective. Nevertheless, it lands squarely on the self-help question of our time: “What would you do if you focused on your own needs within your daily routine?”

The author has sold six million books of her work Let Them Theory, and has 11m followers on Instagram. Her philosophy is that you should not only focus on your interests (which she calls “permit myself”), it's also necessary to let others focus on their own needs (“permit them”). For example: “Let my family arrive tardy to every event we go to,” she states. “Let the neighbour’s dog howl constantly.” There's a logical consistency with this philosophy, to the extent that it encourages people to reflect on not just the consequences if they lived more selfishly, but if all people did. Yet, her attitude is “get real” – other people have already letting their dog bark. If you don't adopt this mindset, you'll remain trapped in a world where you're concerned concerning disapproving thoughts by individuals, and – newsflash – they don't care regarding your views. This will consume your schedule, effort and psychological capacity, so much that, in the end, you won’t be managing your own trajectory. That’s what she says to packed theatres on her international circuit – in London currently; Aotearoa, Down Under and the United States (again) next. Her background includes an attorney, a media personality, a podcaster; she encountered peak performance and shot down like a broad in a musical narrative. But, essentially, she is a person to whom people listen – when her insights are in a book, online or spoken live.

A Different Perspective

I prefer not to sound like an earlier feminist, but the male authors within this genre are essentially identical, though simpler. The author's The Subtle Art: A New Way to Live presents the issue slightly differently: wanting the acceptance by individuals is just one of a number of fallacies – including seeking happiness, “victimhood chic”, the “responsibility/fault fallacy” – getting in between your objectives, that is stop caring. The author began blogging dating advice over a decade ago, then moving on to everything advice.

The approach doesn't only involve focusing on yourself, it's also vital to allow people focus on their interests.

Kishimi and Koga's Embracing Unpopularity – which has sold 10m copies, and “can change your life” (based on the text) – is presented as an exchange between a prominent Japanese philosopher and mental health expert (Kishimi) and an adolescent (Koga is 52; hell, let’s call him a youth). It relies on the idea that Freud was wrong, and his contemporary the psychologist (more on Adler later) {was right|was

Taylor Chandler
Taylor Chandler

Tech enthusiast and writer with a passion for exploring emerging technologies and their impact on society.