Must My Wannabe Influencer Pal Stop Using Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I am not a prop for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: noticing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to experience exclusive moments that could help her professional path too. That’s not leverage, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we make together can get us: an opening. I know not all people likes being filmed, but often spontaneity is what makes material authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a clip here or there would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of angles that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find influencer friends to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic memories, where true emotions are stored, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Taylor Chandler
Taylor Chandler

Tech enthusiast and writer with a passion for exploring emerging technologies and their impact on society.